Local Lens Privacy Policy
Effective Date: October 26, 2023
Welcome to Local Lens! At Local Lens, operated by Aurora Digital Solutions Inc., located at 10180 101 St NW Suite 3404, Edmonton, AB T5J 3S4, Canada, we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, and disclose your personal information when you use our website (https://locallens.com) and related services. By using Local Lens, you consent to the practices described in this policy.
1. Information We Collect
We collect the following types of information:
- Personal Information: This includes your name, email address, phone number, and postal address, which you provide when you create an account, submit a business listing, or contact us through our website.
- Business Information: If you are a business owner, we collect information about your business, such as its name, address, phone number, website URL, business category, description, hours of operation, photos, and customer reviews.
- Usage Data: We collect information about how you use our website, including your IP address, browser type, operating system, referring URLs, pages visited, and the dates and times of your visits. We use cookies and similar technologies to collect this data. Please refer to our Cookies Policy for more details.
- Location Data: With your consent, we may collect and process information about your precise location. We use this data to provide you with location-based services, such as showing you nearby businesses.
- Communication Data: We collect information from your communications with us, including emails, contact forms, and customer support requests.
2. How We Use Your Information
We use your information for the following purposes:
- To Provide and Improve Our Services: We use your information to operate, maintain, and improve our website and services. This includes personalizing your experience, providing relevant search results, and developing new features.
- To Connect Users and Businesses: We use business information to create business listings on our website, allowing users to discover and connect with local businesses in Edmonton.
- To Communicate with You: We use your personal information to respond to your inquiries, provide customer support, send you important updates and announcements, and solicit feedback.
- For Marketing Purposes: With your consent, we may send you promotional emails and newsletters about new features, special offers, and other information that we think you may find interesting. You can opt out of receiving these communications at any time by following the unsubscribe instructions in our emails.
- For Analytics and Research: We use usage data to analyze trends, track user behavior, and gather demographic information. This helps us understand how our website is being used and how we can improve it.
- To Comply with Legal Obligations: We may use your information to comply with applicable laws, regulations, and legal processes.
3. Sharing Your Information
We may share your information with the following categories of recipients:
- Service Providers: We share your information with third-party service providers who help us operate our website, process payments, send emails, and provide other services. These service providers are contractually obligated to protect your information and use it only for the purposes for which we disclose it to them. Examples include our hosting provider (HostPapa), email marketing platform (Mailchimp), and analytics provider (Google Analytics).
- Business Owners: If you submit a review or contact a business through our website, we may share your information with the business owner. This allows the business owner to respond to your review or inquiry.
- Legal Authorities: We may disclose your information to legal authorities if required by law or in response to a valid legal request, such as a subpoena or court order.
- Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred to the acquiring entity. We will notify you via email and/or a prominent notice on our website of any change in ownership or control of your information.
- Affiliates: We may share information with our affiliates and subsidiaries for business and operational purposes.
4. Data Security
We take reasonable measures to protect your information from unauthorized access, use, or disclosure. These measures include:
- Using secure server software (SSL) to encrypt sensitive information transmitted between your browser and our server.
- Storing your information on secure servers that are protected by firewalls and other security measures.
- Limiting access to your information to authorized employees and service providers who need to know it in order to perform their jobs.
- Regularly reviewing our security procedures and implementing updates and improvements.
Despite our best efforts, no method of transmission over the Internet or method of electronic storage is 100% secure. Therefore, we cannot guarantee the absolute security of your information.
5. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including to provide you with our services, comply with legal obligations, resolve disputes, and enforce our agreements. The specific retention period will depend on the nature of the information and the purpose for which it was collected.
Business information, including business listings and reviews, may be retained indefinitely to maintain the integrity of our platform and provide valuable information to our users.
6. Your Rights
You have the following rights regarding your personal information:
- Access: You have the right to access the personal information we hold about you.
- Rectification: You have the right to request that we correct any inaccurate or incomplete personal information.
- Erasure: You have the right to request that we delete your personal information, subject to certain exceptions.
- Restriction of Processing: You have the right to request that we restrict the processing of your personal information under certain circumstances.
- Data Portability: You have the right to receive your personal information in a structured, commonly used, and machine-readable format and to transmit it to another controller.
- Objection: You have the right to object to the processing of your personal information under certain circumstances.
- Withdraw Consent: If we are processing your personal information based on your consent, you have the right to withdraw your consent at any time.
To exercise these rights, please contact our Data Protection Officer at privacy@locallens.com or write to us at Aurora Digital Solutions Inc., 10180 101 St NW Suite 3404, Edmonton, AB T5J 3S4, Canada. We will respond to your request within a reasonable timeframe.
7. Children's Privacy
Our website is not directed to children under the age of 13, and we do not knowingly collect personal information from children under the age of 13. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us immediately. If we become aware that we have collected personal information from a child under the age of 13, we will take steps to delete such information.
8. International Data Transfers
Your personal information may be transferred to and processed in countries other than your country of residence, including Canada and the United States. These countries may have data protection laws that are different from the laws of your country. We will take appropriate safeguards to ensure that your personal information is protected in accordance with this Privacy Policy.
9. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will post any changes on our website and update the "Effective Date" at the top of this policy. We encourage you to review this policy periodically to stay informed about how we are protecting your information.
10. Contact Us
If you have any questions or concerns about this Privacy Policy, please contact us:
Aurora Digital Solutions Inc.
10180 101 St NW Suite 3404
Edmonton, AB T5J 3S4, Canada
Email: privacy@locallens.com
Phone: (780) 555-2020
Our Data Protection Officer is Eleanor Vance, who can be reached at the email address above.